Thursday, April 15, 2010

Evocative White



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the amazing artistry of this photo shoot,
can we even imagine what it took to capture these images?


first of all, a stylist with an incredible vision for her story.
second, a talented person to scout locations.
then a set decorator who could bring her vision to life.
makeup artists, hairdressers, pressers, assistants to everyone.
models who endured endless hours of re-shooting.
beautiful apparel from many designers, 
which is the focal point of the story.
a brilliant photographer who understood the stylist's vision, who 
had numerous assistants to manage lighting, staging the models,
the smoke, the angles...all reset 100 times.
and finally, an editor who understood which images told the story the best.




it's just another pretty picture?
not.