Monday, January 20, 2014


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The below advertisement appeared as a 1/4 page ad in our local
Paper City, a monthly upscale social newspaper here in Houston,

$228 for this necklace.

& it's a really great-looking piece, I think.

this is where the issue of DISPARITY comes into play.

a BIG word.

you see, Splenderosa has the same necklaces on our website, and has for
about 6 months, for UNDER $100.00,

in fact, it's $75.00

& these below, another iteration of the same style,
a more embellished style, note the beautiful braided wire an crystals.

this style available in
 ivory, black & deep forest green


so, the disparity I was speaking of is this...

and I fear I must explain as I have ladies tell me all the time 

"your merchandise is too cheap."
"raise the prices."

the perception is that if the prices are too low the merchandise must be "cheap."

the disparity:
I purchase directly from the international wholesale vendors,
and I sell direct to you on my website.

I don't sell my already-marked-up-merchandise to individual stores
where they must mark it up again.

markups on jewelry and other accessory items is never set except by the huge retail specialty stores,
where it is normally 2.5 (2 1/2 times more than wholesale).
individual merchants can use any markup they choose.

so while my prices may seem low, and believe me, they are compared to
a retail bricks & mortar store, we are still able to make a reasonable
profit at our price points.

who benefits?

all of us.

the disparity applies to all of my merchandise, of course.
buying directly from the manufacturers vendors, not from a showroom or trade show venue,
makes this possible for Splenderosa to continue offering great prices
for excellent merchandise.

so which of the necklaces is prettier,
the $228 one
or the $75 one



Lauren said...

Those are really unique necklaces, I like them!


therelishedroost said...

Yours my dear!!! Love the ones with rhinestone detail too!

Elizabeth@ Pine Cones and Acorns said...

Marsha, I love all of these beautiful pieces! Thank you for sharing your wonderful finds with us!

The Permanent Tourist said...

I can say for a fact that the quality of everything single thing I have either won in one of your amazing "giveaways" or bought from your on-line store is the best! People are not aware of the vast mark-ups in retail stores that have to be made for either financial reasons or for brand appeal. I'm shopping with Marsha! Spreading the word to my friends as well.

Anonymous said...

I love the soft yellow one. Stunning and even though it is a big intricate it is so classic. Love them!

Marie Angelique

othello said...

I purchased a gorgeous set of pearl earring for my friend's daughter as an engagement present. The earrings were stunning and after pouring over similar pairs at Neiman Marcus, I thought the quality of your earrings were as fine as anything offered there. The difference of course was several HUNDRED dollars in price. So, I understand what you are saying and I truly appreciate your selection of fine items at a reasonable price. Thank you thank you thank you

Marsha Splenderosa said...

Melissa, this means so much to me. Having good things said about our merchandise is the absolute advertisig one can have. Thank you.

Marsha Splenderosa said...

Othello, thank you, thank you, thank you!
I'm so happy to hear this. Having my clients happy is absolutely THE best.

Catia from Leuli said...

I was lucky to win a bag from. Amazing design and quality. I have bought 2 necklaces from you - really one-of-kind pieces and I have seen another gorgeous one, a real beauty:-) Quality and style of an item cannot only be defined by a price or either a brand. I am grateful that you share your knowledge, your passion for beauty on your blog.
Thank you once again.

Beautifulosophy said...

I think you have so many nice things! xo Caroline said...

I love these necklaces and I prefer yours! Beautiful and unique!

cindy hattersley design said...

Well said Marsha! A friend of mine (and of yours Bonnie) told me how wonderful the quality of your handbags are...I have to say you can find quality just have to be descriminating...and you are a discriminating shopper for all of us!! Kudos to you! And to all of us that reap the rewards!!

Anonymous said...

We are a bunch of lucky ducks!

Thank you, divine Marsha!!! Beautiful!!!