you know about exclusivity?
yep. it's when you have an appointment to shop.
shop very very high end.
& this is what Mr. Lauren has now brought to Milan, just opening in September
in time for Milan Fashion Week.
This September in Milan, Ralph Lauren is launching a dope new shopping concept that is not geared toward your average Lo-Life. The experience, according to WWD, will be "uberluxe" and will cater to VIP customers with one-on-one treatment by appointment only.
The 11,840-square-foot space will house Ralph Lauren's men's Purple Label collection, as well as the brand's women's collection, and there will be custom tailoring and other services offered on location. The shopping appointments also include a lunch or drinks on the terrace of the Milan Palazzo, but it is unclear if Ralph himself would join you like he did with Kanye West at the Polo Bar.
"I wanted to create an elegant custom experience for my best clients that could become the ultimate expression of luxury," said Lauren to the press. He added that Milan "has a consumer that best appreciates and understands artistry and craftsmanship," so it was the perfect place to execute his plan.
& this is one of the gorgeous gowns shown at the opening
& this is one of the gorgeous gowns shown at the opening
When I was in Milan, I had never seen so many beautiful people in one spot. The
ReplyDeleteall glass Galleria was so wonderful. I sat at a side walk cafe and just watched as they walked by.
Love that gown, he flatters women. Maybe I'll order Womens Wear Daily
.Yvonne
I remember Milan, Just sent a comment, don't know if it went.
ReplyDeleteWish I could go back, gorgeous people there.