Fashion House "Etro" in Italy, a bit of history

A few years ago we rented a little villa between Sorrento & Positano, overlooking the sea.

I did an earlier post on the Amalfi Coast with fabulous photos.

Along with seeing all the beautiful sights, we shopped.

My future daughter-in-law & I bonded then and there. My son, the commercial

photographer, has an ionic look...he doesn't wear anything normal.

We all came to love the fashion house of ETRO.

The shops in Sorrento & Positano, their own, owned the

prime location in each little city.

The hallmark of even the men's wear is the unmistakable ETRO fabric styling.

And, so today, ladies...a little about ETRO

"Veronica Etro picked up on some of the trends of the season,

but managed to weave in a sense of her family's heritage in print and exotic fabric.

She started with a floppy duster coat over a pair of pale pink patchwork pants in unpressed silk, and from there found ways to work in the house paisleys on satin, chiffons, and voiles, which she used on everything from pajamas to jumpsuits to long, multitiered halterneck dresses.

Her palette of mushroom, dusty pinks, and violet provided a baseline to tie it all together. There were some things that were spot-on trend, like a striped black and gold Lurex sweater or a little pair of army shorts. But then again, why would a woman go to Etro, over anyone else, for that sort of thing?

What really will sell is far more likely to be the romantic, early-seventies-influenced printed gypsy blouses, multitier halternecks, and long dresses, items in which to breeze around on a beach.

All in paisley, of course."

(from Style.com)

the black & gold striped item mentioned

note, the leggings

I absolutely LOVE this.  Really.

Now, menswear...

note, the belt & the bag, all ETRO

their signature on all men's dress shirts is

a different color fabric inside the cuffs & collar,

very distinctive, very beautiful

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ETRO is available at selected Neiman-Marcus & Sak's 5th Avenue in the US